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Title: Coaching for the Modern World: From One-to-One to Freedom Business Models

Explore the evolution of coaching models and discover the path to scalable success.

As a professional who's deeply involved in both healthcare and coaching, I often find myself juggling multiple approaches to delivering value. Each coaching model, from the traditional one-to-one method to the more modern cohort and Freedom Business Models, has its strengths and challenges. So, grab your coffee (or green tea, if you're biohacking), and let's dive into how these models work, what sets them apart, and how they might fit into your coaching journey!


1. One-to-One Coaching: The Classic and Intimate Model

When most people think about coaching, they envision the tried-and-true one-to-one model. It’s personal, intensive, and offers tailored guidance for individual clients. But while this approach is often effective, there’s one glaring issue: time. There are only so many hours in a day, and if you’re fully booked with one-on-one sessions, you may quickly find yourself dancing with burnout (the kind of dance no one wants to do).

This model offers immense value because of its personalized nature. Clients feel like they have your undivided attention, and you can adapt strategies based on their immediate needs. However, here’s the kicker—because it’s so labor-intensive, you can only take on a handful of clients. And when you’re fully booked, scaling becomes tricky.

Why It’s Great:

  • Deep connection and personalized approach.

  • Immediate feedback and real-time adjustments.

The Drawback:

  • Limits on your time, leading to possible burnout.

Pro tip: If you’re pursuing one-to-one coaching, make sure you charge accordingly! Time is money, after all, and your expertise is priceless.


2. Cohort Coaching: Learning with a Tribe

If you’re looking to scale your impact, cohort coaching is where things get exciting. Imagine this: instead of working with one client at a time, you’re working with a group. It’s like hosting a dinner party, except instead of food, you’re serving up wisdom, and instead of dirty dishes, you’re left with inspired clients.

Cohort coaching usually follows a program or curriculum and allows you to reach multiple people simultaneously. This can be especially useful if you're offering a course or workshop where everyone can benefit from learning the same material at the same pace. Plus, it adds an extra layer of value—clients can learn from each other and develop a sense of community.

There’s something magical about shared experiences. Clients grow together, and the connections built within the group can foster accountability, which is crucial for personal development. Of course, the downside here is the “herding cats” factor—keeping everyone on the same page and ensuring individual needs are met can be a challenge.

Why It’s Great:

  • Scales better than one-to-one coaching.

  • Creates a community of learners who support each other.

The Drawback:

  • Managing different personalities and learning speeds can be tricky.

Pro tip: Consider using cohort coaching in a hybrid model—supplementing group sessions with occasional one-on-ones to address specific individual concerns.


3. Freedom Business Model: Build Your Community, Watch It Thrive

Now, let’s talk about the big fish—the Freedom Business Model. This approach has a nice ring to it, doesn’t it? It’s not just a fancy name; it's a revolutionary way of thinking about coaching that allows for true scalability, sustainability, and even a bit of fun.

In this model, you essentially build a community around your coaching philosophy. You create a membership-based platform where clients pay for access to your resources, whether that’s video lessons, group coaching calls, exclusive content, or mastermind events. Think of it as building your own little ecosystem—except this one thrives on transformation and growth, not CO2.

The beauty of the Freedom Business Model is that it gives clients ongoing access to your wisdom without demanding all your time. You can offer different membership tiers with varying levels of access. This way, everyone gets what they need, and you’re free to focus on creating new content and building relationships, rather than being tied down by a jam-packed schedule.

It’s like planting seeds of knowledge and watching them grow into a flourishing garden—except you don’t have to water each plant individually. Just keep the soil rich with valuable content, and your community will take care of the rest.

Why It’s Great:

  • Scalable, sustainable, and less time intensive.

  • Fosters a sense of community and ongoing support.

The Drawback:

  • Requires a strong, loyal following to take off.

Pro tip: Start small with a tight-knit group of engaged clients, and let your community grow organically.


4. Choosing the Right Model: Which One Is for You?

Now that you’ve seen the range of coaching models, you might be thinking, which one suits me? The answer depends on a few factors:

  1. How much time do you have? If you’re stretched thin already, it might be time to consider cohort coaching or transitioning into the Freedom Business Model.

  2. How personalized do you want your coaching to be? If you thrive on intimate, tailored connections, stick with one-on-one coaching but think about limiting your client base and increasing your rates.

  3. Do you have a community-building mindset? If you can create an engaging space where your clients can connect and learn together, the Freedom Business Model could be your golden ticket to both impact and financial freedom.

The key takeaway? Coaching isn’t a one-size-fits-all gig. Each model comes with its perks, and you can mix and match depending on where you are in your career and how you want to scale your impact. Maybe you start with one-to-one sessions, then transition to cohort coaching, and eventually launch your own membership community. The world is your oyster, and luckily, oysters are great at adapting.


Remember, just like finding the perfect pair of shoes, finding the right coaching model is about comfort, style, and most importantly, how it fits you. And if all else fails, blame the balloons in the background for being distracting—those things have a mind of their own! 🎈


P.S. Don’t worry if you’re still unsure which model to adopt; no one ever got it perfectly right on their first try. Except maybe Beyoncé... but let’s not compare ourselves to her just yet.